


United Airlines: Misunderstanding and Misconceptions

Year in Review: A Seat at the PRCC Table

Apps for PR Professionals On the Go

Women in Technology

PRCC at a Glance: What We’ve Learned and Where We’re Headed

Pepsi, Please: Inflammatory Ad Goes Flat

Mental Health and the PR Workplace

Trends Dominating the PR World

Sheridan PRCC Students Host Panel Discussion: “Fact, Fiction and Fake News”

Experiential Branding: The Next PR Trend of 2017

Sheridan Students Get Their ‘Passports’ Ready for Professional Networking

Doing it for the Memes: Vetements’ Response to Knockoff Fashion Line

Packing Potatoes for PR

Lululemon’s Got Love on the Brain

Pitching to the Press

Students to Professionals: Launching Your PR Career in the Digital Age

So, You Think You Can Work in PR?

Small is the New Big: How Social Media is the Best Tool in Your Shed

The Characteristics of Working in Four PR Sectors

General Mills Takes up a Buzz-Worthy Cause

Of Geckos and Gottfrieds: Why Brands are Turning to Mascots for Social Media Engagement

Five Reasons to Get an Internship

Magical PR Tips from La La Land

PricewaterhouseCoopers and the Academy Awards: Here’s to Honesty

WestJet celebrates 10th anniversary WestJet Care for Kids campaign

Video Campaigns: A Must in the Modern PR World

Come Join Sheridan’s Alumni

Networking, Non-Profit Communications and Puppies at Sheridan College

Red Vines and Junior Mints Receive a ‘Sweet’ Surprise at This Year’s Oscars

Why We Aren’t Ready: The Human Error in Innovation

Short and Sweet: Professionalism on Social Media

The Ethical and Moral Responsibility on Communications Professionals to Stop the Dissemination of Fake News

Navigating Corporate Activism in 2017

Spotify Continues to Show its Playful Side with User Data

Romancing the Interview: The Parallels of Dating and Job Interviews

How to Score in Sports PR

Link Up: How to Optimize your LinkedIn Experience

Be True to Yourself – Inspiring Insight from Amanda Tran

Tools of the Trade: 5 Efficiency Apps for PR Professionals

Four Reasons Why You Belong in Sheridan’s PRCC Program

McDonald’s Bacon Big Mac Launch Sparks Friendly Debate

There’s no ‘I’ in Bart: Sheridan PRCC Comes Together to Adopt a Wolf and Learn About Non-Profit PR

Bieber’s Got #UnlimitedMoves… and They’re a Hit

Meet the “Party Bag”: Tostitos and MADD Team Up For the Super Bowl

Will Heinz’s “Smunday” campaign change the Super Bowl’s commercial game?

The nuttiest McDonald’s crisis and the public’s response

Virtual Agencies: Has Creativity Left the Cubicle?

Three Tiers of PR: Publicity, Communications and Training

A Case of Broken Telephone with the #BellLetsTalk Campaign

Go It Alone: Tech Tools for Self-Employment

Dress to Stress or Impress? Business Attire for the Modern Woman

What PR Pros can Learn from “Alternative Facts”

Tech Predictions That Will Change the PR Landscape This Year

A Groundbreaking Tool Puts an End to the Cycle of Child Sexual Abuse

We’re All Worth It: L’Oréal Celebrates Diversity in New Campaign

GoDaddy Teams Up with the Raptors Jonas Valancuinas to Support Small Business

The Founder: A Story of Burgers, Branding and Betrayal

Culture of PR, Hits and Misses