By Patricia Dabrowski
Whether you love them, hate them or love to hate them, the Kardashians have been named some of the most influential people of our time and their brand is here to stay. Here’s how momager Kris and the girls have been able to grow their brand and manage their publicity.
Social Media Stunts
We’ve all probably seen one too many half-naked selfies of Kim. Some of us may have even anticipated the photo reveals of the newest baby in the clan. These publicity stunts via social media have been known to “break the Internet” and create a buzz around the Kardashian name. They grasp public attention and increase social media following by large numbers.
Kanye in the Mix
What better way to get media and public attention than by begging for $1 billion from Facebook creator Mark Zuckerberg? Rapper Kanye West, husband of Kim Kardashian, attracted much attention to the couple after recently admitting to being $53 million in debt due to his fashion line. West said he needed help to pay it off, which led fans to start GoFundMe accounts in his name.
Kim and her sisters have done brand endorsements for almost anything on the market. From Skechers Shape-ups and OPI nail polish to perfumes and laser hair removal products. Kim even did an ad for the Carl’s Jr. burger chain — even though she couldn’t eat a burger. As well, the family uses the Kardashian brand to their own advantage by being ambassadors of their own clothing and accessories label, Dash.
Social Media Presence
Beyond just breaking the Internet with racy photos and pulling other publicity stunts, the Kardashian sisters are known to have some of the highest follower counts on social media. To date, Kim alone has 64 million followers on Instagram and 42 million on Twitter. Talk about getting a message across to the masses.
The Kardashians have been known to support several charities and foundations. Some of these include the Alzheimer’s Association, Breast Cancer Foundation, Mattel Children’s Hospital and Race to Erase MS. Additionally, photos of the sisters doing volunteer work and making appearances at children’s hospitals occasionally appear on their social media accounts.
(Photo by Noel Vasquez/Getty Images via Flickr.)