[By Alyson Linke]
You’ve learned how to Lean In and have mastered the fine art of Winning Friends and Influencing People. Now what? Just in time for reading week (yes, there’s a reason they call it that) we’ve compiled a list of books that burgeoning PR and communications professionals will find helpful and thought-provoking.
- EVERYBODY WRITES: YOUR GO-TO GUIDE TO CREATING RIDICULOUSLY GOOD CONTENT by Anne Handley
In this day and age when anyone can start a Twitter account and be content creators in their own right, audiences are more savvy than ever. This innovative gem of a book shows communicators how to leverage the media literacy of audiences to create persuasive content and get your audiences to “read every word.”
- INFORMATION BOMBARDMENT: RISING ABOVE THE DIGITAL ONSLAUGHT by Nick Bontis
Part history lesson and part how-to guide, this book will help you navigate the digital landscape and manage the often overwhelming world of content creation and consumption, and will give you insight into the kinds of messages you yourself create.
- MODERN MANNERS: TOOLS TO TAKE YOU TO THE TOP by Dorothea Johnson and Liv Tyler
Don’t worry, this isn’t your typical stuffy Emily Post manners book. With wit and humour, Johnson and Tyler tackle everything young business people need to know from how to dress for a job interview, how to introduce yourself at a networking event, and even how to conduct yourself in case you ever meet the President or Prime Minister – you never know!
- THE SENSE OF STYLE: THE THINKING PERSON’S GUIDE TO WRITING IN THE 21ST CENTURY by Steven Pinker
W.H. Auden said it best: “A writer is someone for whom writing is more difficult than it is for other people.” Something that we as communications professionals can always work on is our writing style, and this handy tool will no doubt make itself at home both in the back of your mind and on hand with your ever-present copy of the CP Style Guide.
(Photo by Unsplash via Pixabay)