[By Carly Bowering]

An essential part of being a public relations specialist is the ability to work both as an individual and as a team member. As a PRCC student, we are assigned groups on the first day of classes, which mimics team interactions in the workforce.

I have been in my fair share of groups, and here’s what I have learned about creating a stellar team dynamic:

Understand Your Responsibilities
Organization is key in any endeavor, and I have found there is always a greater need for organization in order for a group dynamic to work. At the beginning of any project, there should be a discussion defining the roles and responsibilities of each person. Create a timeline for your project, and define your goals and objectives right away. This will keep you on track for your project.

Team-Building
Don’t be afraid to get to know your team. The best teams are those who share a bond, and they are more productive as a whole. Creating a sense of comradery makes it easier to create a more productive and creative atmosphere, and betters your communication skills.

Communicate
Any group worth its salt will be able to communicate well. If communication breaks down, your group will quickly falter. At the beginning of your project timeline, discuss your main method of communication and be diligent, whether it be via email, social media, phone calls, or set meetings.

Be Professional
Professionalism extends to both your attitude and your work ethic. While it is very important to act professional and mature, it is equally important to ensure you are contributing and being responsible. Contribute what you promised, be an active participant, and, if you are having difficulties, ask for help. Your team is not just there to succeed in the task at hand, but to help everyone succeed.

(Photo by Carly Bowering)

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