[By Gagan Sidhu]

Due to the immeasurable rise of social media in today’s world, public relations has become a promising and in-demand career choice. In fact, it is estimated that employment in the PR industry will grow 11% by 2024 and 40,300 new job openings will be available. The responsibilities of public relations professionals are no longer limited to press releases, meeting with clients, and answering phone calls. Instead, modern PR means creating personalized tweets, operating Facebook pages, managing online communities, and constantly conversing with companies, stakeholders and consumers.

If you want a great job in PR, you need to understand three important topics of discussion that you will most likely encounter during an interview. Your answers to these three questions may determine whether or not you land the job.

Q: How would you balance advocacy and impartiality?

A: As a PR professional, it is important to promote your organization without misleading the public. Honesty is paramount, but you do have the leverage to not tell consumers every detail about the organization and it is your responsibility to determine how information reaches the public.  It is critical to report what is relevant to them with as little bias as possible.

Q: What writing experience do you have?

A: Anyone can draft a bunch of words into sentences and call it writing, but that doesn’t make it writing. Make sure to communicate that you have a strong sense of how to articulate your ideas in a way that is undeniably clear and concise.

Q: How would you deal with a PR crisis?

A: Business rivals, picky consumers, and reporters known for distorting and spinning stories will always be on the hunt to find flaws about your organization. You handle these situations with confidence and composure, and put the game back in your court.

Knowing how to answer these important questions will show your interviewer that you have done your homework. Showing knowledge and confidence will impress your potential employer and verifies your passion and genuine interest in the job.

(Photo by Tumisu via Pixabay)