[By Vivian Sadeh]

Hootsuite was launched in 2008 by Ryan Holmes through his digital services agency, Invoke Media. Today, it is one of the most useful social media tools, allowing you to get organized by managing and sending out Tweets, Facebook statuses and much more.

Over the past eight years, Hootsuite has attracted over eight million users, and 400 people from 175 different countries across the world are employed by the company.

If you’re thinking of creating an account for your personal or professional use, read more to learn about the positives and negatives of this social media management tool.

Benefits:

1. Ability to Monitor Multiple Streams in one Window

Hootsuite has the ability to link numerous social media accounts such as Twitter, Facebook, LinkedIn, Google + Pages, Foursquare, Instagram, WordPress and many more into one place. This is beneficial when you want to post on numerous channels at the same time.

2. Provides Access for Multiple Users

When having numerous individuals managing your company’s social media page, problems can arise if your team is not organized. Hootsuite allows you to keep track of what tweets or posts have already been responded to, what posts are already scheduled and if any drafts need to be approved.

3. Secure and Easy to Access

Hootsuite allows multiple members of a social media team to access multiple social media channels without needing to know the password for each one. This can provide reassurance and comfort for the company knowing that their security will not be breached.

 Disadvantages:

1. No Data in Facebook Insights

Facebook has a great database to track likes, shares and comments in Facebook insights; however, when scheduling Facebook status’ on Hootsuite, it does not connect with Facebook insights, which can make it difficult to look back at your work later on.

2. Pricey

Although Hootsuite has the option to join for free, most benefits require purchasing additional plans. The average pro plan costs $10 U.S./month and ranges to $90 U.S./month.

3. Facebook image problem

When posting to any social media channel, having a photograph that goes with the picture tends to attract more attention. Hootsuite sometimes has issues posting photos with scheduled Facebook posts. Facebook tends to push out just a link directing you back to twitter, rather than posting the correct content.

For more information, visit https://hootsuite.com/plans/free.

 

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