[By Nisha Chopra]

While at the moment, we don our holiday sweaters and enjoy the winter break, it is not lost upon us that New Year’s Day is right around the corner. This is a time for not only reflection, but an instant internal push for change. We begin to set our resolutions, promises and intentions for the upcoming year, but what does that mean for the PR industry?

Since PR is always evolving, and sometimes overlaps with other fields, it becomes quite a challenging to pinpoint exactly where PR is headed.

Public relations professionals do more than simply draft press releases and build relationships with key media representatives. They must also be familiar with the attitudes and concerns of consumers, employees, public interest groups and the community in order to establish and maintain cooperative working relationships—and all of this still barely scratches the surface of a PR job description. It should be no surprise that the future of public relations would include growth into a variety of other fields (like marketing, sales, business and journalism), while also gaining momentum and importance within a corporate structure.

Whether the industry plans to grow within its traditional role of company storyteller or expand within the field altogether, only time will tell. What we know for sure is that PR is slowly starting to solidify its place within the corporate structure of the world. From creating and maintaining media relations to stakeholder relationship-building to its core practice of strategic communications, PR is here to stay— and it’s only going to get bigger.

Where do you think the industry is headed?

To read more about where this beloved industry of ours is headed, click here.

(Photo by geralt via Pixabay)