[By Nisha Chopra]
The world of PR has been working behind the scenes for decades. What started off as the art of information sharing and persuasion began to have its lines blurred to play on the side of the manipulative. This form of influence forged a poor reputation that PR professionals around the world work hard to not only shed, but also to create a new and trustworthy industry for the future of communications.
This change becomes harder to implement when campaigns for “Blue Monday” occur annually. As early as 2005, the third Monday of January has been dubbed “the most depressing day of the year.” Sky Travel, a holiday travel company that first released this idea, went as far as to back up its theory using science, mathematics and further academic support from psychologists. The objective was to raise sales and convince people that going on holiday would lift their spirits on what has been “clinically proven” to be the saddest day of the year.
This tactic has since been extended to sell just about anything. Whether it be flowers, cars or movie tickets, people’s manipulated emotions are being capitalized on. This is a global practice exercised by just about anyone and any business aiming to disguise their maneuvers as solutions to cheer people up through such a sad time.
As distasteful as the campaign strategies are, it is hard to deny that “Blue Monday” is actually a PR hit. It is now 2017 and organizations continue to leverage this concept. Given the rapidly evolving world of PR, it is up to present (and future) communications professionals to grow their artistry and benefit the greater good of their industry, as well as that of society.
For more information regarding “Blue Monday” and its implications, click here.
(Photo via Sonnett Center Blog)