[By Tayjua Squire]

Jonas Valanciunas, the seven-foot Toronto Raptors player, has teamed up with GoDaddy to launch his Itty Bitty Ballers program. This partnership aims to promote small business and the services GoDaddy, the world’s largest cloud platform, offers to independent ventures.

The Itty Bitty Ballers program sold tiny Valanciunas figurines through their GoDaddy-powered website. Within 24 hours of the launch, the campaign went viral on social media and the figurines sold out. All revenue has been donated to the MLSE Foundation which supports youth through sport.

As their spokesperson, Valanciunas promotes the simplicity behind building an online presence with GoDaddy. He built the Itty Bitty Ballers website using GoDaddy’s website development tools and support. In a commercial and YouTube video, Valanciunas speaks about how easy and fun it is to build a website with GoDaddy and their helpful and friendly customer support.

Both GoDaddy and Valanciunas hope to inspire Canadians to start their own itty bitty businesses. The Itty Bitty Ballers Contest for Small Businesses gives entrepreneurs the chance to win $5,000 in cash and $2,500 of GoDaddy services to boost their small business by answering two questions: What inspired you to launch your small business and how will you use the prize money to help your small business?

The Itty Bitty Ballers campaign clearly outlines the value of aligning with the “right” spokesperson. Valanciunas has increased public awareness of GoDaddy’s services tremendously. The contest, which is promoted all over social media, and Valanciunas’ YouTube video have resulted in a viral campaign. The humour and irony of selling tiny figurines of a seven-foot professional basketball player and the support for small business have both contributed to this campaign’s success.

(Photo by Keith Allison via Flickr)

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