[By Sharon Oseivhi]

Social media: Can’t live with it, can’t live without it. It no longer matters who you’re wearing, but rather where it’s posted. You can tell a lot about a brand based on its social media platform. Social media can make or break a reputation in a matter of seconds, so it is no surprise that PR industries are turning to the biggest influencers of our generation. Social media is a big supporter and valuable ally for start-up companies and small businesses.

Social media can be used to:

  • Tap into breaking news
  • Connect with freelancers
  • Create proprietary influencer network
  • Connect with media at events
  • Take your feed into the real world

Social media is a big supporter and valuable ally for start-up companies and small businesses. Unfortunately, many fail to utilize the many platforms available to them. Social media has the power to create engagement with both the customer and the press. It is a vital aspect of every endeavor in PR.

Amy Howell, of Howell Marketing Strategies argues that “social media does not replace traditional media.…” Instead, she suggests that by mixing the two together, it creates a powerful force that allows any PR professional to effectively communicate to all audience types.

The media picks up a shocking amount of information and details on social media that enhance their stories. Outlets such as Reddit, Facebook and Twitter are used by reporters and major publications as a source for interesting stories. With Twitter trends and hashtags being covered by major news outlets, social media sites have become a solid part of journalism; using strategic social media tags can yield solid coverage.

(Photo by Unsplash via Pexels)

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