[By Taylor Kolar]

There are many jobs in technology, but not a lot of women are filling these positions. Beki Winchel, from PR Daily, takes an inside look at organizations who lack diversity and what companies are doing to prepare more women for PR and marketing opportunities within tech companies in her article, 30 jobs and in the PR and marketing world.

Diversity can be difficult to spot in certain areas of employment. “Uber’s recent and disappointing diversity report highlighted the disparity of jobs not only in its own ranks, but at many tech companies,” says Winchel. In addition to this statistic, “just 31 per cent of Google’s work force are women, this number is roughly the same for Apple and Facebook,” says Winchel.

It is important to recognize the lack of women who work in the technology field so that we can do our best to bring forth change. Organizations like Bustle are partnering with schools to extend more than $100,000 in scholarships for women. The company is also focusing on opportunities to help women navigate the field of media technology. This type of partnership can prepare women for job opportunities, like the current job opening at Diply in Toronto for a social media account director.

Bustle’s vice president of corporate communications, Lindsay Green, recognizes that there is an imbalance in the industry. She shares some quick tips for women to become more tech savvy for employment:

  • Don’t be afraid to try new tools and platforms. Learn to experiment with them as much as you can. By doing so, you will become more familiar with different technologies.
  • You won’t always get the hang of every new tool and that is okay. It will expose you to new trends and the knowledge you have gained by using it will benefit your clients.
  • By familiarizing yourself with new technologies, you will enhance what you have already learned. It is okay to stray from traditional practices.

(Photo via iStock)

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