[By Marta Awad]

Public relations professionals rely on many tools to send pitches, collaborate with colleagues and stay on top of trends. We are seeing a shift as more people are using their mobile phones to interact with each other and stay on top of work.

Here are three apps all PR professionals should download on their cell phones right now.

Upitch
With this app, journalists and influencers can swipe through a slideshow of news releases uploaded by PR professionals. You can sign up for free, write news briefs on the go and upload them to the app. This is a great way to get news out fast and reach a wide variety of media contacts without having to send individual emails.

Flipboard
This free app acts as a digital bookshelf. Users can select from a large number of magazines and add them to their “shelf.” This aggregator of magazines allows you stay on top of articles, news and events happening in your clients’ industries.

Feedly
This is another great free app. It compiles all the blogs you follow in one place. It features top blog posts and trending topics. The app helps you stay current with what bloggers and digital influencers are publishing. Feedly has a search engine to help you discover more popular blogs. If your clients are expecting written content, this app provides topics to write about.

Impress clients by pitching ideas faster, staying ahead of trends and knowing industries inside out. These three free apps are perfect for PR professionals who are constantly on the go and are looking for effective and simple time-saving tools.

(Photo by Pic Jumbo via Pexels)

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